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CMPC

Enhancing relationships with the residents of communities surrounding the industrial plants through the CMPC Resolve platform.

Driving towards the future

Strengthened the company's relationship with the 278 communities near its forestry operations.

Improved the management and resolution of inquiries from the communities, making the process more efficient and responsive.

Enhanced the ability to measure and analyze data, helping the company in making informed decisions.

Strategic Connection

The CMPC Group is the second largest company in the pulp and paper manufacturing sector in Latin America, with 44 industrial plants across eight countries and 1,041 forestry operations in Brazil. It operates in three business areas: Pulp, Bio-packaging, and Tissue.

Among its core values is the coexistence and appreciation of residents near its operations, currently encompassing 278 communities in 71 cities. To meet the challenge of strengthening relationships with these communities and amplifying their voices, we co-created the CMPC Resolve relationship platform.

The starting point was the Discovery stage, where we immersed ourselves in the various areas involved and interviewed residents of each community. This led us to design a digital solution with the primary objective of fostering a closer and more human connection between the company and the residents.

Among its core values is the coexistence and appreciation of residents near its operations, currently encompassing 278 communities in 71 cities. To meet the challenge of strengthening relationships with these communities and amplifying their voices, we co-created the CMPC Resolve relationship platform.

The starting point was the Discovery stage, where we immersed ourselves in the various areas involved and interviewed residents of each community. This led us to design a digital solution with the primary objective of fostering a closer and more human connection between the company and the residents.

We designed the workflow and developed the platform, offering both desktop and mobile versions. This resulted in better integration between departments, enhanced control of information, and improved recording and monitoring of demands from both field and urban areas. The platform features an easy-to-use dashboard for visualizing and analyzing data, aiding in decision-making to improve and evolve the company's processes.

We designed the workflow and developed the platform, offering both desktop and mobile versions. This resulted in better integration between departments, enhanced control of information, and improved recording and monitoring of demands from both field and urban areas. The platform features an easy-to-use dashboard for visualizing and analyzing data, aiding in decision-making to improve and evolve the company's processes.

“The tool has brought important gains in the management of relationships with communities, improving the registration of demands in the field and in the urban area, as well as providing a complete dashboard for data analysis. These improvements will allow us to have demands registered directly by the parties involved, integrating various processes.”

DANIEL RAMOS - DIRECTOR OF INSTITUTIONAL RELATIONS, COMMUNICATION AND SUSTAINABILITY - CMPC

Remarkable solutions

CMPC Resolve Platform

Creation of a platform that connects the company to the communities surrounding its industrial plants. This platform gives voice to their demands and needs, provides greater transparency in information sharing, and offers improved monitoring of the company's activities.

CPMC Apoia

The relationship platform includes a tool for receiving proposals from social entrepreneurs seeking support and incentives for projects focused on community development.

Data Base

Development of a dashboard that integrates information across departments to measure and analyze data in response to demands from the relationship platform.

Real Results

Easy to open calls

carried out by community residents.

Reduced call resolution time

from registration on the platform to contact with the community.

Improved control and analysis of information

with the integration of the areas involved.

Optimization of internal processes

by restructuring the workflow of the relationship center.

Real Results

Easy to open calls

carried out by community residents.

Reduced call resolution time

from registration on the platform to contact with the community.

Improved control and analysis of information

with the integration of the areas involved.

Optimization of internal processes

by restructuring the workflow of the relationship center.

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

Let's structure the relationship platform for your business?

Let's chat

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

Careers

FOLLOW US

LinkedIn

Instagram