Deeno

Co-creation of a product that integrates an interactive experience with the world of play, making brushing teeth more enjoyable for children.

Driving towards the future

Strategic and creative expansion, including the development of branding, packaging, and gamification elements for the product experience via the app.

Creation of a character that drives the brand storytelling, strengthening the toothbrush's connection with children.

Validation of the product concept through parental feedback, demonstrating its effectiveness in encouraging and improving children's brushing habits.

Strategic Connection

Deeno-saur is an electric toothbrush designed for children aged 3 and up. It encourages brushing through gamification, making the experience engaging and fun for kids

Conceived by English entrepreneur Ryan Donaghi, we served as the strategic and creative partner in co-creating the product - from initial concept through to character storytelling, visual identity, and the interactive app experience.

Inspired by Tamagotchis, we developed an app featuring a dinosaur character, where children can care for and play with the dinosaur, earning rewards for use in partner games with each brushing session.

We carried out an end-to-end delivery, including strategy, concept development, character design, visual identity, packaging, and the interactive journey within the app. Additionally, we coordinated with partners responsible for complementary components, such as hardware specialists, connecting teams across Brazil, England, and China.

Inspired by Tamagotchis, we developed an app featuring a dinosaur character, where children can care for and play with the dinosaur, earning rewards for use in partner games with each brushing session.

We carried out an end-to-end delivery, including strategy, concept development, character design, visual identity, packaging, and the interactive journey within the app. Additionally, we coordinated with partners responsible for complementary components, such as hardware specialists, connecting teams across Brazil, England, and China.

The product is currently available on Amazon. Below are some comments from consumers:

“My son asked santa for the Deeno saur toothbrush after seeing it on TV, he absolutely loved it and has improved his teeth cleaning hygiene massively, he now wants to brush his teeth up to 4 times a day, he loved the toothbrush so much we have purchased the rechargeable one for his birthday.”

– Comentário Consumidor no site da Amazon – avaliação 5 de 5.

“My boy who's 12 has special needs, he always would kick off when it came to brushing his teeth. It didn't matter what I brought him to try and overcome this. My boy saw the deeno toothbrush and was adamant that he wanted it before he even saw it on buy it now for xmas. I brought it for him as an xmas gift. I honestly didn't think it would change anything. Oh my, how wrong was I! He's a super Deeno fan. He brushes them everyday without fail. Even at dental check-ups there has been notable changes in his oral hygiene and his attitude towards brushing (our family dentist has been amazed!). Thank you so much for developing this amazing toothbrush.. you have made such a difference.”

– Comentário Consumidor no site da Amazon – avaliação 5 de 5.

The product is currently available on Amazon. Below are some comments from consumers:

“My son asked santa for the Deeno saur toothbrush after seeing it on TV, he absolutely loved it and has improved his teeth cleaning hygiene massively, he now wants to brush his teeth up to 4 times a day, he loved the toothbrush so much we have purchased the rechargeable one for his birthday.”

– Comentário Consumidor no site da Amazon – avaliação 5 de 5.

“My boy who's 12 has special needs, he always would kick off when it came to brushing his teeth. It didn't matter what I brought him to try and overcome this. My boy saw the deeno toothbrush and was adamant that he wanted it before he even saw it on buy it now for xmas. I brought it for him as an xmas gift. I honestly didn't think it would change anything. Oh my, how wrong was I! He's a super Deeno fan. He brushes them everyday without fail. Even at dental check-ups there has been notable changes in his oral hygiene and his attitude towards brushing (our family dentist has been amazed!). Thank you so much for developing this amazing toothbrush.. you have made such a difference.”

– Comentário Consumidor no site da Amazon – avaliação 5 de 5.

“Working with Trinca is like being part of a family. From the very first brainstorming, their dedication and commitment to the project was second to none. We've become friends for life and there aren't many companies out there that can boast that!”

Ryan Donaghi - Deeno - Founder

Remarkable solutions

Branding & Storytelling

Development of the story that underpins the product, including its character and visual identity, guiding the product’s overall presence and evolution.

Deeno App

Development of an app that connects to the toothbrush via Bluetooth, offering a gamified journey tailored to the children's brushing routine."

Partner suppliers

Managing and coordinating partners responsible for complementary aspects, ensuring consistent delivery aligned with the product's narrative.

Real Results

Consolidation of a consistent brand narrative

from the character to the visual identity and consumer experience.

Integrated process

connecting the different fronts responsible for brand development.

Real Results

Consolidation of a consistent brand narrative

from the character to the visual identity and consumer experience.

Integrated process

connecting the different fronts responsible for brand development.

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

Let's structure the relationship platform for your business?

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US