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Fabio Haag Type

Development of a website offering a new experience for quickly and seamlessly testing and purchasing fonts, consolidating the studio's position in the typographic market.

Driving towards the future

·Implementation of technology that allows for real-time simulation of available typefaces.

Consolidation of a cohesive brand narrative reflecting its new direction.

Enhanced autonomy and agility for implementing new products, launches, and updates via the CMS.

Strategic Connection

Fabio Haag is a world-renowned designer and a reference in typography with over 14 years of experience in typography, having worked on projects with major national and international brands across various sectors. He has established his typographic studio, which is dedicated to leveraging the power of expressiveness to enhance brand value.

Faced with the challenge of developing the studio's e-commerce platform to transition from a personal brand to a company, we engaged in a collaborative process with the brand team, working closely to co-create each stage.

We began with the Discovery phase, mapping out business objectives, challenges, and priorities. We designed potential solutions and developed the initial MVP to test and validate various functionalities, including the font simulation tool, which allows end consumers to preview typefaces in their intended context.

Faced with the challenge of developing the studio's e-commerce platform to transition from a personal brand to a company, we engaged in a collaborative process with the brand team, working closely to co-create each stage.

We began with the Discovery phase, mapping out business objectives, challenges, and priorities. We designed potential solutions and developed the initial MVP to test and validate various functionalities, including the font simulation tool, which allows end consumers to preview typefaces in their intended context.

Following the launch, we supported the brand through a period of maintenance and improvements. Once the CMS was structured, the brand assumed full management of the digital product, ensuring complete autonomy for ongoing platform updates.

Following the launch, we supported the brand through a period of maintenance and improvements. Once the CMS was structured, the brand assumed full management of the digital product, ensuring complete autonomy for ongoing platform updates.

Remarkable solutions

Website

Creation of a platform that showcases the brand's positioning and consolidates the sale of typefaces to both national and international markets.

Real-time simulation

Development of the font simulation tool, considering different possible sizes, weights and styles.

Co-created process

Structuring a collaborative process with the brand's team to ensure that the client's vision is reflected in every detail of the platform, ensuring alignment with their vision throughout the development.

Real Results

Building a consistent brand narrative

consolidating the transition from personal brand to typographic studio.

Agility in launching new typefaces and products

with the development of the platform's CMS.

Global presence

with sales to national and international markets.

Real Results

Building a consistent brand narrative

consolidating the transition from personal brand to typographic studio.

Agility in launching new typefaces and products

with the development of the platform's CMS.

Global presence

with sales to national and international markets.

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

Let's develop e-commerce for your business?

Let's chat

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

Careers

FOLLOW US

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

Careers

FOLLOW US

LinkedIn

Instagram