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RANDON CONSÓRCIOS

Achieving greater operational efficiency and consolidating a reliable database through a digital and integrated sales journey.

Driving towards the future

Creation of the Randon Consórcios platform, boosting sales by optimizing the user journey.

Boosting the growth strategy, expanding digital solutions, giving brokers greater agility and autonomy.

Generation of a centralized and reliable lead base by improving the process of attracting and qualifying potential customers.

Strategic Connection

Random Consórcios is the leader in the heavy-duty segment and one of the largest administrators in the real estate sector, operating as one of the divisions of the Randon Group - which, with a global presence, has been a reference in transportation solutions for over 70 years.

Our partnership began in 2019, when we restructured and implemented the Randon Consórcios sales platform, focusing on experience and a unique journey.

We initiated the project with Sprint Zero, organizing both in-person and remote workshops involving various internal teams - from marketing and customer service to the business department. From there, we conducted interviews with over 100 brokers across Brazil. The goal was to comprehend the challenges and nuances of their daily operations, ensuring the development of the most effective solution.

The result was the transformation of a process that relied on three different systems into a fully integrated journey on a single platform. We optimized and improved the operational efficiency of the sales team.

Our partnership began in 2019, when we restructured and implemented the Randon Consórcios sales platform, focusing on experience and a unique journey.

We initiated the project with Sprint Zero, organizing both in-person and remote workshops involving various internal teams - from marketing and customer service to the business department. From there, we conducted interviews with over 100 brokers across Brazil. The goal was to comprehend the challenges and nuances of their daily operations, ensuring the development of the most effective solution.

The result was the transformation of a process that relied on three different systems into a fully integrated journey on a single platform. We optimized and improved the operational efficiency of the sales team.

During the prototyping stage, we validated the solution with different areas, with the aim of consolidating a flexible, replicable and scalable platform for other divisions in the group, as well as enabling the development of new digital assets.

In addition, understanding that the business involves more than 2,000 brokers across Brazil, in different regions and contexts, we ensured the structuring of a process that can be started offline and finished online - considering remote locations.

As a result, we successfully centralized and consolidated a dependable lead base, thereby boosting the expansion and growth of the business.

During the prototyping stage, we validated the solution with different areas, with the aim of consolidating a flexible, replicable and scalable platform for other divisions in the group, as well as enabling the development of new digital assets.

In addition, understanding that the business involves more than 2,000 brokers across Brazil, in different regions and contexts, we ensured the structuring of a process that can be started offline and finished online - considering remote locations.

As a result, we successfully centralized and consolidated a dependable lead base, thereby boosting the expansion and growth of the business.

"Our work with Trinca on a project involving our entire consortium distribution network was marked by a great deal of commitment and transparency. From the Discovery stage through to Development and final delivery, the team was always very attentive to user needs, seeking to find solutions that delivered a good experience combined with important aspects such as security."

SHEILA TOMAZONI - CLIENT MANAGER | CX | CS | MARKETING | CRM | FINANCIAL AND DIGITAL SERVICES - RANDON CONSÓRCIOS

Remarkable solutions

Randon Consórcios Platform

Restructuring and implementing an optimized, agile, and efficient sales process through an integrated platform.

New Digital Assets

Cultural transformation through the conception of digital assets - such as the internal scoring platform, Superação; and sales platform, a channel focused on consortium services for the B2C public.

Data Base

Centralization and consolidation of a reliable lead base, with the integration of the sales journey on a single platform.

Real Results

R$5.4 billion transacted

in less than two years through the Consórcio Randon sales platform (2022 - 2023).

More than 30 thousand deals closed

since the launch of the platform (2019 - 2023).

15,000 unique brokers

active per month (2023).

Real Results

R$5.4 billion transacted

in less than two years through the Consórcio Randon sales platform (2022 - 2023).

More than 30 thousand deals closed

since the launch of the platform (2019 - 2023).

15,000 unique brokers

active per month (2023).

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

LET'S BOOST YOUR BUSINESS'S GROWTH JOURNEY?

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

Careers

FOLLOW US

LinkedIn

Instagram