Red Bull

Connecting technology and creativity to transform challenges into impactful multichannel digital solutions.

Driving towards the future

Multidisciplinary team acting and co-creating as an extension of technology to support various brand areas, combining creativity, innovation, and agility.

Development of multichannel and interactive experiences to enhance reach and engagement.

Implementation of different technologies, such as beacons and augmented reality.

Strategic Connection

A global benchmark in innovation, product development, and communication, Red Bull is a leader in the energy drinks segment. Beyond just a product, the brand has created its own universe, connecting diverse communities worldwide—from surfers and skateboarders to gamers and dancers.

Our partnership began in 2014 when Red Bull sought a partner with creative and technological expertise. We structured a multidisciplinary squad that worked as an extension of the brand, co-creating projects across various marketing channels simultaneously.

For our first project together, Hero Can Neymar Jr. by OSGEMEOS, we developed a landing page to launch the new cans emblazoned with Neymar Jr. 's face, created by graffiti artist duo OSGEMEOS.

We continued to tackle new challenges within a multichannel ecosystem and implemented various technologies. 

Our partnership began in 2014 when Red Bull sought a partner with creative and technological expertise. We structured a multidisciplinary squad that worked as an extension of the brand, co-creating projects across various marketing channels simultaneously.

For our first project together, Hero Can Neymar Jr. by OSGEMEOS, we developed a landing page to launch the new cans emblazoned with Neymar Jr. 's face, created by graffiti artist duo OSGEMEOS.

We continued to tackle new challenges within a multichannel ecosystem and implemented various technologies. 

For Red Bull Station in São Paulo, designed to promote independent artists like Emicida, Criolo, and Iza, we created a portal showcasing event schedules and artist histories. The rooftop, one of the most sought-after spaces, offered an immersive experience with Augmented Reality, allowing users to go through a journey through the history of the nearby buildings. Additionally, our app utilized Beacon technology to blend physical and digital interactions, offering exclusive content as users explored different areas of the installation.

All projects co-created throughout our partnership were driven by the goal of merging technology with creativity to enhance Red Bull's reach and engagement across its diverse communities.

For Red Bull Station in São Paulo, designed to promote independent artists like Emicida, Criolo, and Iza, we created a portal showcasing event schedules and artist histories. The rooftop, one of the most sought-after spaces, offered an immersive experience with Augmented Reality, allowing users to go through a journey through the history of the nearby buildings. Additionally, our app utilized Beacon technology to blend physical and digital interactions, offering exclusive content as users explored different areas of the installation.

All projects co-created throughout our partnership were driven by the goal of merging technology with creativity to enhance Red Bull's reach and engagement across its diverse communities.

Remarkable solutions

Red Bull Station

Interactive experiences that connect the physical and digital worlds through technologies such as Augmented Reality and Beacon, enhancing the reach and engagement of the project and supporting independent artists in Brazil."

Doodle Art

Development of a platform to promote illustrators through a global competition, rewarding the authors of the best drawings.

Red Bull Rabisque Minha Prancha

Construction of a portal to select the artwork that was printed on surfer Pedro Scooby's board during the season in Nazaré.

Hero Can Neymar Jr por OSGEMEOS

Development of a landing page for the launch of a limited edition of cans featuring the face of footballer Neymar Jr., illustrated by graffiti artist duo OSGEMEOS.

Break Time Sessions

Creation of a portal to reveal promising musical talent in Brazil's largest university band competition.

Real Results

Creativity, Technology and Innovation

with end-to-end delivery by a multidisciplinary squad.

Agility in developing new projects

and their implementation, from creative to technology.

Co-creation with the different marketing areas

consolidating relevant and consistent projects.

consolidando projetos relevantes e consistentes.

Real Results

Creativity, Technology and Innovation

with end-to-end delivery by a multidisciplinary squad.

Agility in developing new projects

and their implementation, from creative to technology.

Co-creation with the different marketing areas

consolidating relevant and consistent projects.

consolidando projetos relevantes e consistentes.

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

Let's co-create an integrated experience for your business?

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US